The outstanding redesign of The Guardian also led to a radical rethink in the graphics and illustration. The Guardian is the foremost daily publication to use illustration as an alternative to photography. Adam Hayes is one of many emerging talents to be utilised by the publication, I have picked him for his stunning use of hand drawn type, a resurgence in this form of illustrated graphics has been seen over the last few years.
Adam has worked for National Geographic Channel, New York Times, Howies and Orange respectively. His work has involved motion graphics, magazine spreads and identities for companies and art groups. Combining both a fun and naive style with well drawn accessible imagery. Technically his drawing for the Royal College of Art magazine ARC is fantastic, his personal work (such as hand drawn type) really combines a good sense of typography with flowing, intricate line work.
Adam Hayes straddles the no mans land where beautiful, succinct typography meets purposeful illustration. Its a conjoining of the the two artforms which has been somewhat seperated since the heyday of pushpin studios.
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