Thursday, 26 November 2009
My second week in Nonconform
Well after a busy weekend it was time to get back to the serious work, starting with Christmas cards for CEL Group.
I based these ideas around simple motifs that incorporated the work of each CEL subdivision. With about ten groups to design for we decided to just design for three at a time as the client needed to choose the designs. The first idea was to play on the snowflake idea, hopefully creating a beautiful pattern in the process.
The second idea was taking the motif designs and printing individual wrapping paper. Then photographing "real" presents.
Midweek we worked on ideas for Halton Housing Trust, a Runcorn based social housing landlord. They needed an overhaul, design wise. So we came up with ideas for the front ramps at the Grange House branch. Basically make it look a bit better than plain white. Also having a go at the logo, just a simple tweak really. Making the figures look a bit more human; and alive.
Then having a go at the front of the Grange House branch.
Later on wednesday and thursday we all had to come up with ideas for a PFH advert. This was supposed to show how the company brings people together and in a spirit of collaboration. I worked on a few ideas for this.
My first week in Nonconform
Well it was especially nice to be back at Nonconform for a two week placement. And this week I was straight back into things as they needed illustrations and ideas for a small promotional booklet, before heading off to the PfH Conference
Based around the story of the three little pigs, my initial idea was to have illustrations of pigs (Obviously). I struggled to make these work in the context of a promotional handbook, mixing typography and photography. Spending most of the week drawing little pigs and re-writing the fable.
In the end a serious sit down and re-write from Andy and myself resulted in a more coherent looking booklet, coupled with ideas from Sophie and Chris. Incorporating a graphic idea for each page and spread, there was to be no visual reference to pigs. The deadline loomed and Friday morning came and went, ending up with me backseat designing much to the annoyance of Jas. He's just forgot all his Indesign skills.
In this week I felt I got a lot out of communicating with people. Andy in particular, I really had to push forward my ideas and accommodate His ideas of the booklet, I felt this only really happened on the Thursday night. Still that was a great experience and gave me a good feeling of confidence and greater sense of expressing myself.
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